Waterless beauty company, Olive Tree People Inc. celebrated its first year in the United States and is expected to reach $100 million in sales in its second year, making it the fastest-growing waterless beauty company in the U.S.
 
Olive Tree People was founded by olive tree farmer, Thomas Lommel and is owned by parent company, Oliveda International. The success of Olive Tree People has a direct impact on the share price of Oliveda. 
 
Stock value, company value and market capitalization have risen significantly in recent months. According to OTC Markets, the market capitalization of the public company’s common stock was over $2.13 billion as of the end of trading on April 9, 2024.
 
Olive Tree People replaces the 70% water that is found in conventional beauty products with an elixir made from olive leaves and hydroxytyrosol. The brand has almost 10,000 waterless beauty consultants in the U.S. which Lommel also contributes to the brand’s success. 
 
“I am convinced what we do will be successful in the U.S. but also in the rest of the world within the next few years because it works, everyone understands it, and it makes absolute sense,” Lommel commented.
 
“I am convinced that direct-to-consumer, especially for beauty products that want to be perceived with all the senses, is the most successful way to show people the difference between conventional and waterless beauty,” Lommel added. 

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